Trees for a Change has a very broad audience, the website needs to be usable by all ages, it is very important that anyone would be able to navigate the website. Although the site is geared toward everyone, adults are the primary users of the site. The classy yet elegant feel is directed towards adults. I would like for the introduction to be where the flash is mainly used.
The logo I have created included cursive handwriting, and also a vector line leading into a plant growing out of the line. The front page will begin as a brown box, then through flash the line will grow across the page, then up, with each leaf growing out of it, leading to the handwriting showing up.
Another idea would be for the handwriting to be the flash used in the page. I think it would be interesting to make it look as though the handwriting in the part of growing, showing the "change" aspect as it becomes more readable.
A completely different idea involves photos! I would like to make a slide show type idea using photos showing trees at different stages, from a seed to roots to a little twig etc. Then continue on to show forests! After the tree pictures come through, the logo will appear with an enter button.
Another idea I had was to take the style of the vector tree I created for the logo and create all the different stages of a growing tree, and have each one grow then next to it have the next stage appear!